WebMar 1, 1991 · In our conceptualization, the means represent product knowledge or attributes, and the ends represent aspects of consumers' self-knowledge that vary in different situations. Content analysis revealed that the thinking-of-you situation activated receiver-related goals (i.e., “to make her happy”), whereas the wedding situation … WebNov 15, 2010 · Laddering is a qualitative measurement technique embedded in means-end chain theory. The fundamental premise of this approach is that consumers learn to associate attributes (A) of products with particular consequences (C), and that these consequences are important because they relate to personal values (V) held by the …
MEANS-END CHAIN METHODS COMPARISON: AN …
WebJan 1, 2004 · January 2003. This paper presents research on the application of the means-end chain (MEC) framework for investigating customers cognitive structure regarding community applications. It is argued ... WebGutman, Jonathan, A Means-End Chain Model Based on Consumer Categorization Processes , Journal of Marketing, 46:2 (1982:Spring) p.60 . Created Date: gillys trousers
Reynolds and Gutman s means-end analysis - edi-info.ir
WebLaddering theory, method, analysis, and interpretation / Thomas J. Reynolds and Jonathan Gutman Means-end chains and laddering : an inventory of problems and an agenda for research / Klaus G. Grunert, Suzanne C. Beckmann, and Elin Sørensen ... Means-end chain approach to motivating the sales force : the Mary Kay strategy / Thomas J. … WebThe means-end chain model and the related laddering method were developed in the 1980s to understand not only how, but also why consumers value the products or services they purchase (Grunert and Grunert 1995; Gutman í õ; Reynolds and Gutman í õ ô ô . The “User guide to means-end chain analysisl” described how to collect means-end ... http://www.davidpublisher.com/Public/uploads/Contribute/56c186341a376.pdf#:~:text=The%20Means-End%20Chain%20%28MEC%29%20model%20originally%20developed%20by,based%20on%20the%20theory%20of%20means-end%20chain%20%28MEC%29. gilly suits for men hunting